We Finally Learn the Fate of the Bud Knight, Who Was Seemingly Slain in Super Bowl Combat

In terms of shock and "ahhhhh!", few Super Bowl ad moments can measure up to this year's brutal head-crushing suffered by the Bud Knight at the hands of Gregor "The Mountain" Clegane. The crossover ad, in which HBO's Game of Thrones invaded and immolated Bud Light's medieval "Dilly Dilly" kingdom, was a triumph of bait-and-switch creativity and a fascinating collaboration between two of today's top agencies: Wieden + Kennedy (whose New York office handles Bud Light) and Droga5 (HBO's creative agency). The Bud Knight definitely bore the brunt of the violence, and the ad—named by Adweek as the best of this year's Super Bowl—memorably ended with his lifeless body lying amid the smoldering ruins of a jousting tournament gone horribly awry. Now the brand is back with a follow-up ad, which will run during this week's NCAA Final Four matchups. Before we learn the Bud Knight's fate, let's revisit the Super Bowl spot that left him broken and baked in his beer-can armor: [kickout id="1"] So without further ado, here's Bud Light's big reveal of the Bud Knight's fate: [kickout id="2"] It's not exactly one of the most fulfilling comebacks in marketing history, but you have to give the brand some credit for not waiting until everyone had forgotten about the Bud Knight and then trying to make us suddenly care again. Also, it squeezes the update in while fans have Game of Thrones' upcoming (and final) season premiere on the mind. Personally, I'm just glad he didn't wake up and start yelling about corn syrup. If you want to learn more about the story behind the HBO vs. Bud Light ad from this year's Super Bowl, check out our video about how the ad came about: [kickout id="3"] CREDITS: Client: Bud Light Client Contact: Andy Goeler Agency: W+K New York Executive Creative Director: Karl Lieberman Creative Directors: Brandon Henderson, John Parker Copywriter: Jessica Ghersi Art Director: Kevin Kaminishi Head of Integrated Production: Nick Setounski Executive Producer: Temma Shoaf Producer: Alexey Novikov Strategist: Brian Ritter Social Strategist: Sophie Novick Group Account Director: Brandon Pracht Management Supervisor: Alex Scaros Account Supervisor: Marlee Caine Account Supervisor: Lauren Wilson Account Executive: Greg Hascoe Project Manager: Bruce Fields Head of Business Affairs: Patrick O’Donoghue Sr. Business Manager: Justine Lowe Production Company: O Positive Director: Jim Jenkins Director of Photography: Trent Opaloch Executive Producer: Marc Grill Editorial Company: Arcade Edit Executive Producer: Sila Soyer Producer: Andrew Cravotta Editor: Dave Anderson Assistant Editor: Joe Petruccio Social Content Editor: Jeff Lopus VFX Company: The Mill Creative Director: Nathan Kane Shoot Supervisor: James Mulholland 2-D Lead Artist Kshitij Khanna 3-D Lead Artist: James Mulholland 2-D Artist: Dhruv Shankar 2-D Artist: Taner Besen 2-D Artist: Urosh Otashevich 2-D Artist: Christopher Riemann 2-D Artist: Nick Tanner 2-D Artist: Kieran Hanrahan 3-D Artist: Alek Vacura 3-D Artist: Scott Denton 3-D Artist: Todd Akita 3-D Artist: John Wilson 3-D Artist: Jackie Liao 3-D Artist: Pablo Estrella You 3-D Artist: Seon Crawford 3-D Artist: Alex Allain 3-D Artist: Serguei Kalentchouk 3-D Artist: Sam Crees 3-D Artist: Tighe Rzankowski 3-D Artist: Shawn Lipwoski 3-D Artist: Ryan Feldman 3-D Artist: Dave Barosin Tracking Supervisor: Senthil Murugan Balasundaram Tracking Artist: Sendil Kumar J Manoj Ravi Tracking Artist: Amritha Raajendher Tracking Artist: Bharat Ediga Tracking Artist: Fazal Khan Tracking Artist: Upasana Choudhary Tracking Artist: Raj Kumar Executive Producer: Andrew Sommerville Senior Producer: Clairellen Wallin Senior Producer: Luis Martin Producer: Michael Brown Producer: Payal Thakkar Production Coordinator: Christina Chung Production Coordinator: Umesh Chand TELECINE Telecine Company Company 3 Colorist Tim Masick Color Producer Kevin Breheny MIX Mix Company Sound Lounge Mixer Tom Jucarone Co-Sound Engineer Rob DiFondi Producer Becca Falborn MUSIC Music Company Walker Music Executive Producer Sara Matarazzo Executive Producer Stephanie Pigott Music Coordinator Danielle Soury

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We Finally Learn the Fate of the Bud Knight, Who Was Seemingly Slain in Super Bowl Combat

Final Four viewers will see his Jon Snow moment

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