‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

The spot showcases the diversity of Team USA's athletes both on and off the field

"We Are Team USA" kicks off a campaign that will span all social media channels. USOPC

Team USA represents more than the accolades they collect, and a new campaign—“We Are Team USA”—from the United States Olympic & Paralympic Committee (USOPC) highlights the diversity of athletes’ lives, showing them as “record-breakers” and “history-makers” as much as athletes, bakers, artists, musicians and activists.

@LeonardoEff leofaierman@gmail.com Leonardo Faierman is an Adweek freelance writer.