A way to keep stoneage meat nice and fresh

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It might not be as tasty (or sparkly) as unicorn meat, but prehistoric meat can be decent, as long as it's still fresh. But keeping it from going bad over the millennia can be difficult—unless you have a Bosch fridge outfitted with VitaFresh technology. As part of this wacky promotion, DDB Germany actually wrapped up gigantic, realistic-looking cuts of dinosaur and mammoth flesh and placed them in grocery-store coolers—alternately bewildering and delighting customers. I'm not sure I'd want my supermarket joking around with mystery meat, but it's certainly attention getting.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in