Wavio and Area 23's 'See Sound' Project Wins Top Innovation Grand Prix at Cannes Lions

Microsoft’s 'Changing The Game' was the only gold winner

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A new way to help people who are hard of hearing understand the sounds around them at home has won this year’s top innovation award the Cannes Lions International Festival of Creativity.

Today at the annual festival in France, judges awarded Area 23’s campaign for Wavio the coveted Grand Prix for its “See Sound” project. The mobile app, enabled by machine learning through a collaboration with Google to identify everyday sounds, notifies users of normal and abnormal sounds in and around the home with text-based notifications on their smart phone.

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