Watching the Wu-Tang Clan Ponder Life While Eating Burgers in Space Is Gloriously Satisfying

On September 12, Impossible Foods launched its plant-based Impossible Burger at White Castles nationwide. The partnership is a somewhat historic one for the award-winning food start-up as White Castle becomes the first national restaurant chain to offer the Impossible brand. So what is the best way to celebrate such a monumental feat? Naturally, you fly the Wu-Tang Clan’s RZA, GZA, and Ghostface Killah into space to eat Impossible Sliders and answer life’s most pressing philosophical questions … with the help of a 6-year-old girl. To clarify: White Castle and Impossible Foods have created a four-part online series featuring the legendary hip-hop artists called “Wu-Tang In Space Eating Impossible Sliders.” Directed by Sam Spiegel, the premiere episode centers the theme of “perspective” with a retro aesthetic reminiscent of the Star Trek from the 60s and 70s. [kickout id="1"] “It’s kind of crazy on Earth right now, so we came to space to get some perspective and acquire some knowledge,” explains Ghostface Killah from his seat aboard their spacecraft, the Wu-F-O. He’s accompanied by GZA and the “all-knowing supreme data system,” RZA 9000, as they answer questions from actual fans, such as “how can I further extend my consciousness” and “what is my dog thinking?” For additional insight, RZA 9000 beams in a precocious 6-year-old girl who is eager to share her knowledge of the relationship between ideas and dreams. The episode ends (spoiler!) with GZA and Ghostface Killah spectating a “Moon Fight” between two extraterrestrial beings, enjoying Impossible Sliders. It’s undoubtedly bizarre. It’s also a stroke of creative genius. The series was conceived by Impossible Foods’ all-female creative department led by executive creative director Sasha Markova, creative director Giselle Guerrero, and managing director Heather Huestis. With the help of Spiegel, who has worked with the likes of Maroon 5 and the Yeah Yeah Yeahs, and Dan Curry, the head writer of The Eric Andre Show on Adult Swim, they’ve managed to create a concept as unique as the burgers themselves. "As America’s home of the original slider, we appreciate the ‘out of this world’ perspective the Impossible Foods team has brought to our partnership,” said Kim Bartley, chief marketing officer at White Castle. CREDITS: Client: Impossible Foods Client: White Castle Agency: Impossible Foods In-House Executive Creative Director: Sasha Markova Creative Director: Giselle Guerrero Executive Managing Director: Heather Huestis Executive Producer: Craig Keppler Production Company: Hey Wonderful Director: Sam Spiegel Founder/Managing Director: Michael Di Girolamo Executive Producer: Sarah McMurray Executive Producer/Head of Production: Earl McDaniel Line Producer: Vincent Terrazzino Director of Photography: Robert Yeoman Production Designer: Matthew Holt Art Director: Melissa Broker Editorial Company: RPS Editor: Austyn Daines Assistant Editor: Sebastian Zotoff Managing Director: Eve Kornblum Executive Producer: Raná Martin Head of Production: Esther Gonzalez Producer: Sasha Grubor VFX Studio: a52 VFX Supervisor: Andy Rafael Barrios Lead Flame Artist: Andy Rafael Barrios 2D VFX Artists: Michael Plescia, Andy Davis, Brad Scott, Stefan Gaillot Design Director: Hazel Baird Designers: Ben Woodlock, June Cho Producer: Sarah S Laborde Executive Producers: Patrick Nugent & Kim Christensen Managing Director: Jennifer Sofio Hall Colorist: Paul Yacono Color Assistants: Tanner Hladek, Corey Martinez Color Producer: Jenny Bright Executive Producer: Thatcher Peterson Music/Sound Design: Squeak E Clean

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Watching the Wu-Tang Clan Ponder Life While Eating Burgers in Space Is Gloriously Satisfying

Impossible Foods and White Castle for the celestial win

Shannon Miller

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Shannon Miller