Watch the consumer culture grow!

Headshot of Tim Nudd

So here’s a fun/scary site that we came across entirely randomly. It’s the U.S. Census Bureau’s World POPClock Projection, and it estimates the population of the world at the exact moment you load the page. Wait a few seconds, and then refresh—it seems the population grows by about seven people every second. (It was at 6,411,089,038 at 9:02:57 a.m. EST this morning, by the way. Approximately.)

We’re not sure how this site would be very useful, but maybe some of you out there would get a kick out of watching your future customers being born.

—Posted by Tim Nudd

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register. 

@nudd Tim Nudd is a former creative editor of Adweek.