Watch This Ad Carefully, and You’ll Be Transfixed by the Car Sitting Quietly on a Street

Skoda's clever new spot

Headshot of Tim Nudd

The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting than you think. A very clever ad by AIS London and MindsEye director Luke Bellis.

There have been ads like this before, of course—notably, this 2008 spot about driving safely around cyclists.


Client: Skoda

Agency: AIS London

Art Director: Jay Packham

Copywriter: Ian Cochran

Director: Luke Bellis

Producer: Ben Sullivan

Production Manager: Carmen Siu

Production Company: MindsEye

1st AD: Jonathan Sidwell

Director of Photography: Dan Stafford-Clark

Gaffer: Stefan Mitchell

DIT: Nelson Oliver

Art Department: Hayley Macdonald

Art Assistant: Ruth Pickard

Postproduction: Tundra

Head of Post: Espen Haslene

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@nudd Tim Nudd is a former creative editor of Adweek.