Want to be the next voice of the Aflac duck?

Headshot of Tim Nudd

Looking to get its duck in a row, Aflac plans to hold auditions to find a replacement for Gilbert Gottfried as the voice of the company’s screeching feathered mascot. As you’ve surely heard, Gottfried was fired after making dumb jokes about Japan. Aflac has handled the difficult situation pretty well—i.e., with some humor as well as contrition. Over on Facebook, the duck—who has 236,000 fans, some 228,000 more than the company itself—wrote that “Gilbert Gottfried’s insensitive comments about the tragedy in Japan have left me speechless. But not for long.” Tonight, Aflac will roll out the spot below, by The Kaplan Thaler Group, urging people to visit the duck on Facebook for information on how to audition to be the duck’s new voice. (The spot is actually a reworked version of a 2006 ad, but it’s perfect for the occasion—it’s a silent-film homage in which the duck doesn’t speak.) This afternoon, the duck added this note: “There’s an internet rumor that Ben Affleck is going to be my new voice. If only! Stay tuned-I *am* on the hunt for a new voice. Maybe yours?” UPDATE: The site for applications and audition info is now live: QuackAflac.com.

@nudd Tim Nudd is a former creative editor of Adweek.