Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
As we already know, brands post the silliest stuff to Facebook. But what's truly remarkable is how people eat it up. The latest example: this Walmart photo, which has gotten an impressive 130,000 likes in 24 hours—despite being almost aggressively insipid. Walmart has more than 21 million Facebook fans, of whom thousands upon thousands will love anything you throw at them. Thankfully, there's the counterbalancing Walmart haters, who masochistically like the page so they can write snarky replies to Walmart posts.