Emerging Tech

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

The animation studio behind it wants to pioneer new ways of telling stories

The studio wants to use the characters to experiment with new storytelling formats.Courtesy Aardman Animations
By Patrick Kulp

January 18, 2021

Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

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