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Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling.
The interactive app, Wallace and Gromit: The Big Fix Up, makes use of city-scale AR gameplay, extended-reality portals and comic strips as it walks the viewer through a narrative about the animated pair starting a business to fix up their British hometown.
Its creators—a team from Aardman Animations studio, AR media firm Fictioneers and AKQA-owned software developer Potato—hope that it will help inspire new types of non-linear storytelling rooted in mixed-reality formats like AR.