Wal-Mart: smiling all the way to the bank

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Maybe Wal-Mart should give up on trademarking the smiley face and make a deal to license the Death Star for its ads. The bad boy of box stores, already suffering from a reputation as a low-wage, union-busting employer, is scuffling with local residents in Putnam County, Fla. According this story in the South Florida Sun-Sentinel, a Wal-Mart consultant sent a letter to rural landowners that said if they refuse to sell their land, earmarked for a new, 925,000-square-foot distribution center, the company will ask the county to invoke eminent domain.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in