Waffle House Unracists Its Cinco de Mayo Tweet Just in Time

Brands just need to stop making Juan puns altogether

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It's Cinco de Mayo, and here's a simple rule for all you brand social managers out there: Don't make puns using the name Juan.

Dave and Buster's learned this the hard way. And his morning, Waffle House did the same thing, tweeting: "Bacon, you are the Juan for me." The restaurant chain then deleted the tweet before too many people even noticed it—and replaced "Juan" with "one."

Yes, some people will say Juan jokes aren't racist.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in