VW's shivering dog spot upsets the British

Here’s the latest U.K. commercial to generate large numbers of complaints: a Volkswagen spot from DDB London showing a dog cowering and shivering—except when he’s riding in a VW Polo, when suddenly he’s brimming with confidence. The RSPCA says: “We have asked how it was filmed and have been told the dog was acting. But we are very disappointed that Volkswagen feel it necessary to portray a dog suffering to sell cars, whether it was genuine or staged.”