In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation

For the electric Volkswagen ID.4, Johannes Leonardo blends history with innovation

VW, which is looking to win over consumers following its emissions scandal, has released a new spot for its latest electric vehicle. Volkswagen

By Sara Spary

January 15, 2021

Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot “The Wheel,” which promotes its new electric model as like the latest step in the evolution of transportation.

Sara Spary

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.