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Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot “The Wheel,” which promotes its new electric model as like the latest step in the evolution of transportation.
The spot, by Johannes Leonardo, was shot in one take and features the use of a zoetrope—an old fashioned, pre-motion picture device that makes figures appear as though they are moving. It features a phenakistoscope and a praxinoscope—two other devices that offer the illusion of motion.