VW beats 'MacGruber'—but what wouldn't?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So, this is how Germans do "wacky." Munich agency Wuschner/Naylil serves up a MacGyver parody, among other oddities, to tout Volkswagen Accessories. "Hans Porter" is the fumbling, bumbling star. His bearded sidekick and a busty blonde chick ride to the rescue. The cast mugs for the camera at every turn, which I guess is what passes for German expressionism these days. The whole thing takes place in a white no-man's-land, deserted save for VW vehicles and accessories, fitting that nation's post-industrial zeitgeist to a T.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in