VW and Dan and Lee make up

Headshot of Tim Nudd

Dan and Lee say they’re sorry—as in super sorry. And thus, the lawsuit brought last week by VW against Dan Brooks and Lee Ford over that hoax-suicide-bomber-VW ad they created is over. According to this story from Reuters, the two said they regretted that it was distributed and promise not to “publicize it further.”

Um, we think the cat’s already out of the bag on this publicity thing. Here’s that link again if you missed seeing the ad the first time.

—Posted by Catharine P. Taylor

@nudd Tim Nudd is a former creative editor of Adweek.