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Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews as the star of Wieden + Kennedy's high-profile ads for the P&G brand.
In a pair of spots tagged "Unforsweatable," touting Old Spice's Hardest Working Collection of deodorants and body washes, Miller quickly establishes his game plan. Less self-consciously suave than Mustafa, and way less manic than Crews (who came off like a crazed human cartoon character in some of his Old Spice appearances), Miller exudes a highly relatable vibe, and his confident charm really shines through.
"The Road," online now and running Sunday during the Broncos-Colts telecast, shows him taking the "less traveled" route through the Mojave Desert, wielding a jackhammer and pavement pounder like a pro.
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