Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

New campaign from Grey puts an existential spin on an auto advertising trope

In
In "the ultimate safety test,” Volvo suspends a car 100 feet in the air. Volvo / Grey

LONDON—When you think of Volvo, you probably think of it as a family car, thanks to all the ad dollars it has poured into messaging around safety.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}