Volvo Trucks Revives Its Gonzo Ad Stunts by Stacking 4 Trucks and Putting Its Exec on Top

Forsman & Bodenfors returns to form 7 years after 'Epic Split'

In 2013, Volvo Trucks set a new bar for b-to-b advertising with “Epic Split,” in which Jean-Claude Van Damme straddled two of the company’s semitrailers to the tune of Enya’s “Only Time.” The ad was a mainstream mega hit—viewed more than 96 million times on YouTube since its launch—and an ad industry favorite, taking home the Film Grand Prix at the Cannes Lions.

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