Volvo Shows the Nightmare of Consumerism and Says Maybe You Shouldn't Buy Your Next Car

Subscribe to it instead, says F&B's grand spot for the XC40

Against the backdrop of the world’s looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future where people no longer buy cars—but subscribe to them instead.

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