Volvo Is the Narrative Vehicle Driving The Goldman Brothers’ Flashy New Music Video

A journey through a breakup

It’s always fun when brands start experimenting with content that people might want to consume, as opposed to stuff made to interrupt what they’re actually looking for.

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@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.