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Treasure hunts are cool these days, so Volvo is getting in on the action with a worldwide search for a hidden custom XC90 V8 SUV. The hunt begins online and, for the finalists, will move into the real world. It’s a tie-in with the upcoming film Pirates of the Caribbean: Dead Man’s Chest, which explains why the back end of the vehicle looks so ugly. Is this really something people will want to spend weeks trying to win? TV, print, radio and Web ads direct
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