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Since 1985, action titan Dolph Lundgren has tendered a reputation as the toughest guy in the room through his films and fitness lifestyle. And just look at him. This is a man that, with the right amount of agency, can whip anyone or anything into tip-top shape.
So when Volvo Construction Equipment needed someone to get their excavators tough job-ready, Lundgren was the clear choice to get the fleet of machines—the actual machines—in line. In a toe-tapping short film titled “Pump It Up,” Volvo CE partnered with creative agency Forsman & Bodenfors to prove that their equipment is up for any challenge.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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