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Building on the gorgeous “Moments” film it created for Volvo in June, Swedish agency Forsman & Bodenfors organized the world’s first-ever exhibit of photos taken with a car’s camera, with help from Pulitzer Prize- and Emmy-winning photographer Barbara Davidson.
The images on display were shot with the XC60’s safety camera, programmed to detect cyclists, pedestrians, large animals and other vehicles.
Davidson has mostly produced photography depicting humanity in conflict. Her relationship to this project is personal: As a young girl, she was in a severe car accident, which she was told she survived because the car was a Volvo.
In her words, the exhibition connects people to “really important technology that saves lives.”
Davidson
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