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Parenthood, if Volvo’s new PSA is anything to go by, is exhausting, funny and fraught with moments of danger—where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep.
In a new global campaign for the car brand, which parents will find relatable, agency Forsman & Bodenfors in Sweden shows a couple struggling to keep up with their two energetic toddlers and navigating all of the comedic moments that come with the job, including making endless late night and early morning trips to the supermarket for diapers, all while operating on very little sleep.
But
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