Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting

Campaign by Forsman & Bodenfors shows a couple struggling to keep up with their two toddlers—with a heart-stopping twist

Parenthood, if Volvo’s new PSA is anything to go by, is exhausting, funny and fraught with moments of danger—where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep.