Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting

Campaign by Forsman & Bodenfors shows a couple struggling to keep up with their two toddlers—with a heart-stopping twist

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Parenthood, if Volvo’s new PSA is anything to go by, is exhausting, funny and fraught with moments of danger—where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in