Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting

Campaign by Forsman & Bodenfors shows a couple struggling to keep up with their two toddlers—with a heart-stopping twist

Global campaign employs shock and comedy to position Volvo as a family car. Volvo / forsman & bodenfors

Parenthood, if Volvo’s new PSA is anything to go by, is exhausting, funny and fraught with moments of danger—where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.