Volkswagens Now Going for the Price of a Zucchini

Adam&EveDDB pushes value in U.K. ads

Volkswagen is rolling out new ads in the U.K. from Adam&EveDDB promoting its cars' affordability (the series is aptly named "Volkswagen Value"). The first spot shows a woman buying a VW Golf at a farmer's market, which validates more stereotypes than I think they realize. I get what they're trying to do here, but it's not being done in a terribly clever or compelling way. Plus, Adland reminds us this whole campaign is a gentle reworking of VW's 1997 "Surprisingly ordinary prices" campaign.

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.