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Screeching children. Sibling arguments. Slammed doors.
All of the above are found in Volkswagen’s latest campaign for its midsize SUV Atlas, which—you guessed it—is geared towards families. Created by Johannes Leonardo, which was named the automaker’s lead creative agency in the U.S. in February, the 90-second spot gives a fairly accurate portrayal of what day-to-day life looks like for many families across the U.S.
In the ad, viewers see four diverse American households go through their typical morning routines.
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