Volkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against Distraction

Proceeds from Nord DDB's project will go to victims' rehabilitation

So far, 153 handmade 'Crashed Cases' have been crafted, signifying the number of serious auto accidents in Sweden since February. Nord DDB

Since you’re 23 times more likely to be in an accident when texting while driving, according to agency Nord DDB, it might be helpful to have a constant reminder of how easily distraction can turn deadly on the road.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."