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For the first time in more than three decades, the United States team is not playing in the FIFA World Cup. So what are fans to do–become a dreaded bandwagon fan? Exactly, says Volkswagen.
Working in collaboration with creative agency Deutsch, Volkswagen released its “Jump on the Wagen” campaign. The multi-media campaign features fans from different teams making the pitch to Americans to root for their teams during the tournament. Most compelling of all (to Americans anyway) might be the VW Tiguan stocked with trophies from Brazil.
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