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Volkswagen has shrunk its dealership experience into a model less than a foot tall in an effort to show off its new virtual showroom tools.
The automaker and agency DDB Sydney placed a miniaturized exact replica of a Volkswagen lot—complete with tiny plant beds and glass floor-to-ceiling windows—in Sydney’s central business district this week with QR codes on the side that prompted passersby to try out the car brand’s new augmented reality experience.
The AR tools promoted in the campaign allow consumers to virtually kick the tires of Volkswagen’s new line of smaller SUVs.
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