Volkswagen, Apple and the Irresistible Force of Using Classic Characters in Ads

Myra Nussbaum talks Little Vader and her other favorite spots

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

No advertising lives in a vacuum. Many great campaigns not only reflect the culture around them, they appropriate existing characters, real and fictional, and make them their own—using that borrowed equity to spark familiarity and interest, from which the brand can then create something entirely new.

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