Volcano Sends Millions of Flowers Floating Down in Sony's Latest Colorful Spot

Can it match its predecessors?

McCann London filmed this initially explosive yet ultimately rather peaceful Sony commercial in Costa Rica, showing a volcano disgorging countless multicolored flower petals across rivers and fields and the streets, rooftops and denizens of a nearby town. About 8 million flowers were used, Sony says, to symbolize the 8-million-pixel display offered by its 4K Ultra HD TVs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in