AdFreakVoiceover Narrator Totally Loses Control of This Awesome Nike Ad for the Olympics'Unlimited' campaign continues with Opening Ceremonies anthemBy Tim Nudd|August 5, 2016 ShareBy Tim Nudd|August 5, 2016 ShareNike athletes do such great things, even voiceover artists are surprised.The athletic wear brand’s “Unlimited” campaign, which launched last week with this baby-themed spot, really kicks into high gear today with “Unlimited You”—a long-form spot running as a 2:30 online and as a :60 on NBC’s coverage of tonight’s Opening Ceremonies of the Rio Olympics.The spot, created by Wieden + Kennedy Portland and directed by The Daniels (aka, Daniel Kwan and Daniel Scheinert), has fun in particular with the voiceover, by actor Oscar Isaac. After talking up the potential of everyday athletes, in a playfully freewheeling way, for the first 60 seconds, Isaac tries to wrap up the spot—but the athletes have other ideas.This leads to 90 more seconds of fun, with Isaac marveling at every new development, and every celebrity cameo, in a production where he’s no longer in control whatsoever.Among the athletes in the spot: Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.The “Unlimited” idea is meant to refer to the unlimited potential of both everyday and champion athletes, and to the endless possibility of the Nike brand’s designs.“Unlimited means never defining oneself by what came before,” the brand says. “It means defying expectations, even one’s own. Unlimited declares that there is no ‘happily ever after’ and there’s no ‘too far.’ There’s only ‘What’s next?’ “CREDITS Client: NikeAgency: Wieden + Kennedy, Portland, Ore. Global Creative Directors: Alberto Ponte, Ryan O’Rourke Interactive Director: Dan Viens Copywriter: Edward Harrison Art Director: Susan Land Global Executive Producer: Matt Hunnicutt Senior Agency Producer: Ross Plummer Agency Post Producer: Shelley Eisner Agency Production Assistant: Emily Knight Digital Producer: Keith Rice Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers Project Management: Christina Kim Studio Design Manager: Alicia Kuna Studio Designer: Edgar Morales Retoucher: Frazer Goodbody Motion Production, Design: Tori Herbst, Carlos Enciso Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort Media, Communications Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly WilliamsonProduction Company: Prettybird Director: The Daniels Executive Producers: Ali Brown, Suzanne Hargrove Line Producer: Jonathan Wang Director of Photography: Larkin Seiple Production Designer: Mark SnelgroveEditing Company: Rock Paper Scissors Editor: Angus Wall Assistant Editor: Lauren Dellara Post Producer: Chris Noviello Executive Post Producer: Helena LeeVisual Effects: The Mill Senior Producer: Will Lemmon Producer: Anastasia von Rahl Production Coordinator: Rustie Burris Visual Effects Supervisor: John Shirley Creative Director: John Leonti 2-D Lead Artist: James Allen 2-D Artists: Brad Scott, Alex Candlish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thuresson, Glyn Tebbutt, Sam Evenson, Don Kim, Jake Albers, Adam Lambert, Tim Robbins 3-D Lead Artist: Chris Bayol 3-D Artists: Charles Storniolo, Dan Warom, Matthew Longwell, Sharlene Lin, Ziye Liu, Michael Lori, Jenna Kind, Monique Espinoza, Mike DiNocco, Sharlene Lin Matte Painting: Andy Wheater, Jie Zhou Art Support: Dylan Streiff, Gary MarschkaColor: The Mill Executive Producer, Color: Thatcher Peterson Color Producer: Diane Valera Colorist: Gregory ReeseMusic Artist: FNDTY Track Title: “Never Die”Music, Sound, Mix: Lime Studios Audio Mixers: Rohan Young, Jeff Malen Audio Assistants: Ben Tomastik, Lisa Mermelstein Executive Producer: Susie Boyajan Adweek Adweek