Vodka Brand’s Window Washers Invite Office Workers Out for a Drink

An outdoor stunt for an indoor crowd

Ad agency Amalgamated and Ultimat Vodka got guys in business suits to pose as window washers in Chicago and New York and had them ride up and down high-rise office towers holding signs that read "Have a drink on us" and "Cheers to less work and more play"—inviting the white-collar drones slaving away in their cubes out for some branded partying. A video of the stunt has gotten nearly 2 million YouTube views in two weeks. Comments on the video have been disabled, perhaps wisely, as some might be tempted to complain that Ultimat's idea of work-life balance seems to consist of daily toil, three fingers of vodka … and little else. The clip is themed "Stop working. Start drinking." At AdFreak, we prefer to drown our sorrows (we're journalists, so we're very sad) right at our keyboards. I might hijack a window-washing car myself, just for the fun of it. I've already had a few, so look out below! Via PSFK.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.