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CANNES, France—VMLY&R took home the first-ever Social and Influencer Grand Prix at this year’s Cannes Lions Festival of Creativity for the “Keeping Fortnite Fresh” campaign it did for Wendy’s.
As the Fortnite craze took off around the globe last year, VMLY&R got Wendy’s in on the action after a seamless opportunity presented itself: Fortnite players had to select their allegiance to either pizza or burgers. Wendy’s took notice that Fortnite’s in-game burger establishment, Durrr Burger, stored its beef in a freezer—a major no-no at the fast food chain.
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