VML Made a Not-for-Children Children's Book Based on Tragic Stories From Inner-City Youth

Award-winning campaign for Youth Ambassadors

The violence and desperation that inner-city youth experience regularly isn’t relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium—the children’s book—to tell inner-city children’s real-life experiences of drug abuse, violence and hunger.