Vital Farms Calls ‘Bullsh*t’ on Free-Range Eggs With the Help of Vengeful Chickens

The agency Preacher is behind the campaign

Vital Farms

Heaven help you, “Sunshine Acres,” “Green Hilltop Farms,” and others of your ilk that use “cage free” and “free range” as your marketing badge of honor.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.