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Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea's Product Names

The fact that many Swedish words are associated with Ikea items presents a dilemma for the tourism body

Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea's Product Names — Bolmen: it's more than just an Ikea toilet brush.Forsman & Bodenfors

By Brittaney Kiefer

November 30, 2021

Bolmen is a picturesque lake in Sweden, where visitors can explore an unspoiled natural environment in a canoe, hike down trails or pick berries. But it is also the name of a toilet brush sold by Ikea.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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