'Visit Nice,' Says Nebraska in America's Most Humble Tourism Ads

Less about attractions, more about a state of mind


Not every state has a Disney World, a National Mall or a Times Square. So, how do you attract visitors if you don't have something astounding, amazing or awe-inspiring to show them? How about something … nice?

Nebraska has been doing that lately with perhaps the country's most unassuming tourism ad campaign, featuring the tagline "Visit Nebraska. Visit Nice."

"When you visit Nebraska, it's less about the attractions and the jam-packed vacation agenda of things to see and do.

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