Visit Iceland's Service Lets Horses Reply to Work Emails, So Vacationers Can Switch Off

The tourism body's playful campaign encourages people to 'outhorse' professional correspondence

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

While more people are working remotely since the pandemic, the lines between our personal and professional lives are blurring—and it can often be more difficult to switch off from our jobs. 

Recently, tourism body Visit Iceland conducted a global study that found 41% of people check their work emails between one and four times a day when on vacation, while 14% review them five to six times each day. What’s more, 59% of people now feel as if their boss, colleagues or clients expect them to reply when away—and only 44% of workers said they actually feel rested after a trip. 

Recognizing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in