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If you’ve been watching the Olympics, you’ve seen Visa’s "Go World" commercials from TBWA\Chiat\Day, in which the impressive feats of Olympic athletes are recounted in gold-tinted slow motion. They made an impressive number of spots (all viewable at the Go World site), but what really struck me were the three executions specifically created for Michael Phelps that aired right after each of his wins. There was the generic, Michael-isn’t-a-dolphin spot, which came after the first few, then the specific congratulations on winning
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