It may go without saying that NFL fans have an insatiable desire to get close to their gridiron heroes, whether that means having them coach a local peewee team or teaching them a customized victory dance. Some of those fantasies work out better than others, according to new spots from BBDO and Atmosphere Proximity for longtime NFL sponsor Visa.
As part of a season-stretching promotion to give fans an ultimate NFL experience, Visa is gathering fans' dreams on Twitter and Instagram under the hashtag #MyFootballFantasy. Not all of those will revolve around goofy end-zone movements, if luck is on the players' sides. The dreams could be anything, really, but they're capped at a cash value of $100,000. Plenty of leeway there?
Atlanta Falcons wide receiver Julio Jones stars in a BBDO spot that broke this week for the ongoing campaign, where the origins of his victory shuffle are revealed. Hint: chubby superfan with a white-guy overbite. (In a bit of bad timing for Visa, Jones's season could actually be over already due to injury.) Still to come: New Orleans Saints quarterback Drew Brees fulfilling another sample fantasy. The real winners will emerge before the Super Bowl.
Check out the Jones spot below and the kickoff for the promo, a commercial with San Francisco 49ers coach Jim Harbaugh going medieval on some pint-sized football players. Dad didn't think that one through very well.
Spots: "Dance Fever," "Coach"
Agencies: BBDO, New York; Atmosphere Proximity, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Toygar Bazarkaya, Tom Markham
Associate Creative Directors: Kim Baskinger, Rey Martinez, Daniel Aykurt
Art Director: Jamie McGaw
Copywriters: Mike Folino, Josh A. Gold
Group Executive Producer: Brian Mitchell
Executive Music, Radio Producer: Loren Parkins
Associate Producer: Georgie Turner
Senior Account Director: Olivia Farr
Group Account Director: Mark Pileggi
Account Director: Joe Prota
Account Manager: Jessica Sinto
Associate Creative Director: Ben Waldman
Account Supervisor: Ariel Feigenbaum
Production Assistant: Samantha McGrane
Production Company: Traktor
Executive Producer: Richard Ulfvengren
Head of Production: Rani Melendez
Editing Company: Rock Paper Scissors
Editor: Carlos Arias
Producer: Lauren Cancelosi
Visual Effects: MPC
Audio Mix: Sonic Union
Mixer: Michael Marinelli
Mixer: Paul Weiss
Velocity Sports & Entertainment
Senior Manager: Kevin Solomon
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.