Visa Makes Your NFL Dreams Come True, Like Teaching Julio Jones a New Touchdown Dance

But can they heal his injury?

Headshot of T.L. Stanley

It may go without saying that NFL fans have an insatiable desire to get close to their gridiron heroes, whether that means having them coach a local peewee team or teaching them a customized victory dance. Some of those fantasies work out better than others, according to new spots from BBDO and Atmosphere Proximity for longtime NFL sponsor Visa.

As part of a season-stretching promotion to give fans an ultimate NFL experience, Visa is gathering fans' dreams on Twitter and Instagram under the hashtag #MyFootballFantasy. Not all of those will revolve around goofy end-zone movements, if luck is on the players' sides. The dreams could be anything, really, but they're capped at a cash value of $100,000. Plenty of leeway there?

Atlanta Falcons wide receiver Julio Jones stars in a BBDO spot that broke this week for the ongoing campaign, where the origins of his victory shuffle are revealed. Hint: chubby superfan with a white-guy overbite. (In a bit of bad timing for Visa, Jones's season could actually be over already due to injury.) Still to come: New Orleans Saints quarterback Drew Brees fulfilling another sample fantasy. The real winners will emerge before the Super Bowl.

Check out the Jones spot below and the kickoff for the promo, a commercial with San Francisco 49ers coach Jim Harbaugh going medieval on some pint-sized football players. Dad didn't think that one through very well.


Client: Visa

Spots: "Dance Fever," "Coach"

Agencies: BBDO, New York; Atmosphere Proximity, New York

Chief Creative Officer: David Lubars

Executive Creative Directors: Toygar Bazarkaya, Tom Markham

Associate Creative Directors: Kim Baskinger, Rey Martinez, Daniel Aykurt

Art Director: Jamie McGaw

Copywriters: Mike Folino, Josh A. Gold

Group Executive Producer: Brian Mitchell

Executive Music, Radio Producer: Loren Parkins

Associate Producer: Georgie Turner

Senior Account Director: Olivia Farr

Group Account Director: Mark Pileggi

Account Director: Joe Prota

Account Manager: Jessica Sinto

Agency: MRY

Associate Creative Director: Ben Waldman

Account Supervisor: Ariel Feigenbaum

Production Assistant: Samantha McGrane

Production Company: Traktor

Director: Traktor

Executive Producer: Richard Ulfvengren

Head of Production: Rani Melendez

Editing Company: Rock Paper Scissors

Editor: Carlos Arias

Producer: Lauren Cancelosi

Visual Effects: MPC

Audio Mix: Sonic Union

Mixer: Michael Marinelli

Mixer: Paul Weiss

Velocity Sports & Entertainment

Senior Manager: Kevin Solomon

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.