Visa Gears Up for the World Cup With a Unique Fan Experience

The brand joins Crypto.com to fuse soccer, art and NFTs


The 2022 FIFA World Cup is already proving to be a different experience for fans as it will take place during the winter amid key shopping periods such as Black Friday, Cyber Monday and just ahead of Christmas. Despite the timing, Visa aims to help fans celebrate a bit differently too.

As a way to give soccer fans a unique experience, Visa, the official payment technology partner of FIFA, launched Visa Masters of Movement, a hybrid experience featuring a pre-event NFT auction and immersive activation for fans at the FIFA World Cup Qatar 2022.

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