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A skate crew in London that aims to empower marginalized communities is the inspiration for a new campaign from British telco Virgin Media.
The ad stars Aamira, who is part of Melanin Skate Gals & Pals, a London-based group of skaters from Black, ethnic minority and queer backgrounds. Aamira befriends the crew after a disappointing day at the park, when she falls off her skateboard while attempting to drop in on a skate bowl.
She is at first discouraged, but the other skaters rally around her and encourage her not to give up by sending her a video of other skateboarders who fell, telling her it “happens to everyone.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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