Virgin Invites Locals to Test Out Its New Nashville Hotel by Accomplishing 'Firsts'

With many travel plans stalled, staycationers are a priority

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No one’s suggesting that visitors to the new Virgin hotel in Nashville should act like rock stars, circa 1969, tossing TVs off balconies, smashing plate-glass windows and trashing the place.

In fact, the hotel would rather you didn’t.

But if you want to get up to some mild 2020-style shenanigans—like checking in with a fake name, stealing the toiletries or hosting a socially distanced gathering—that’s fine. It might even win you free accommodations. 

Indie agency Joan Creative and Virgin have collaborated on a promotion for the opening of the boutique chain’s Music City location that targets locals who may be primed for a post-pandemic change of scenery in their own backyard.




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