Virgin Invites Locals to Test Out Its New Nashville Hotel by Accomplishing ‘Firsts’

With many travel plans stalled, staycationers are a priority

Locals are being invited to break in Nashville's new Virgin Hotels location. Joan Creative

No one’s suggesting that visitors to the new Virgin hotel in Nashville should act like rock stars, circa 1969, tossing TVs off balconies, smashing plate-glass windows and trashing the place.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.