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A campaign from Virgin and its founder Richard Branson has seen “Dyslexic Thinking” classified as a valuable skill on LinkedIn and added on Dictionary.com as an official term.
The campaign, simply called “Dyslexic Thinking,” has run alongside charity Made by Dyslexia with creative production supplied by FCB Inferno, aimed to improve the understanding of the neurodivergence, which Branson has openly talked about throughout his life. Now the 810 million members of LinkedIn will have the option to add “Dyslexic Thinking” to their business profiles.
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