Virgin Atlantic associates itself with vomit

Virgin Atlantic has a thing for barf bags. It once brightened up its own bags with artists’ designs, as part of a contest called Design for Chunks (tagline: “Retch for the sky”). Then it created Star Wars sickness bags, for those who found themselves on the dark side during bumpy flights. Now, with help from Crispin Porter + Bogusky, Virgin is stapling giant barf bags around a number of cities, including New York, San Francisco and Chicago.