Virgin America and Delta Take In-Flight Safety Videos to Crazy New Heights

Two videos you might actually watch

Headshot of David Griner

Well, it's official. The in-flight safety video is now definitely the best part of flying. In fact, two new safety clips released this week, from Virgin America and Delta, are practically worthy of in-flight applause.

True to its brand, Virgin America goes way over the top with its ultra-hip song-and-dance number about the merits of oxygen masks and powering off electronic devices. There's a "robot rap," a gyrating nun and countless back-breaking dance moves, all filmed by Step Up 2: The Streets director Jon M. Chu (who also did this recent Microsoft Surface ad) and choreographed by frequent Chu collaborators Jamal Sims and Christopher Scott.

Delta's video, from Wieden + Kennedy in New York, is a bit staid by comparison, but it's still good for quite a few chuckles. The airline continues its series of odd cameos with a holiday-themed clip featuring Santa, Scrooge, the Nutcracker and … Alex Trebek, for some reason. Sadly, the video informs us that the sexy leg lamp from A Christmas Story is not, in fact, an approved portable electronic device.


Client: Delta

Spot: "Pay Attention": In-Flight Holiday Safety Video

Agency: Wieden + Kennedy, New York

Executive Creative Directors: Scott Vitrone/Ian Reichenthal

Creative Directors: Sean McLaughlin + John Parker

Copywriter: Greg Rutter

Art Director: Alan Buchanan 

Head of Content Production: Lora Schulson

Producer: Cheryl Warbrook

Account Team: Nathan Stewart + Dipal Shah + Jasmina Almeda

Director of Business Affairs: Sara Jagielski + Quentin Perry

Production Company: Arts & Sciences

Director: Matt Aselton / Azazel Jacobs

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Line Producer: Zoe Odlum / Dina Oberly

Director of Photography: Corey Walter

Editorial Company: Mackenzie Cutler

Editor: Ian Mackenzie

Post Producer: Evan Meeker

Editorial Assistant: Nick Divers

VFX Company: MPC

VFX Lead Flame: Marcus Wood

VFX Compositors: Marcus Wood

Producer: Philip Whalley

Telecine Company: Company 3

Colorist: Tim Masick

Mix Company: Mackenzie Cutler

Sound Designer: Sam Shaffer


@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."